| Case studies | |||
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The following three examples highlight some of the issues that should be concerning you as a business. They use fictional company names, but the examples are genuine: |
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| Gaining new customers | |||
A prospective customer has a choice between two competing companies who can potentially meet his needs. Who will he choose and why? ....... more >> |
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| Retaining customers | |||
Gaining customers is not easy. Retaining them is even harder. The lesson here shows that even one dissatisfied customer can lead to business problems ....... more >> |
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| Gaining follow-on business | |||
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