Two companies (YourVisa and Visa4U) specialise in arranging Visas for clients. Their service is exactly the same and they're both fighting for the same customers.

Both companies have been wise enough to ensure that they're listed in search engines and both have an equal chance of customers going to their web sites.

The customer has a very specific question on their mind and is looking for the Visa company who can answer that question quickly and effectively.

The customer looks at the site of YourVisa and struggles to find their question answered.

They turn to Visa4U and immediately find a list of frequently asked questions, which partly answers their query. The frequently asked questions section of the site also links them straight through to a form they can complete in order to ask further detail about their question. The form allows them to fill in their contact details and a representative of Visa4U is quick to respond and answer their question in detail.

Needless to say, Visa4U go on to gain the business and YourVisa loses a potential customer. The customer is happy and feels as if they've gained a good service and so are likely to recommend Visa4U to friends and colleagues who have Visa requirements in the future.

Golden rule: Ensure that you offer your prospective customer absolutely everything they could possibly need - otherwise your prospective customer will become someone else's real customer.

Don't become the company who wonders why business is slow, when in reality they've already let potential customers slip through their fingers.

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