By now you're probably asking "how much does all this cost?".

In the past, many businesses had their fingers burnt by companies offering to create them web sites, charging a fortune for it, and then that was that. Because there was no ongoing online customer strategy in place, most sites became dormant brochures achieving very little for the business.

At Focust we work differently because we provide a lot to you initially at low cost to you (but extensive time investment to us) and then aim to work with you on an ongoing mutually beneficial basis. Quite simply: if we don't bring you results, you don't pay us!

Our one overriding philosophy is that our fees are significantly less than the benefits produced for your business. Although much of our work involves strategies that build customers in the long term, we concentrate initially on producing the strategies that create you new customers in the short term.

We believe in building trust in order to further our relationship with clients and the best way to build trust is to produce strategies that generate you revenue and customer loyalty.

We work to a simple five step process as follows......

If you think you'd like to work with us, we meet to discuss the following areas of critical importance to your customer focus:

• your business objectives
• your main competitors
• your current marketing and promotional activities
• your staff resources available

At this stage you've still made no financial commitment.

Upon your approval to work with Focust, we analyse in detail your current business customer focus strategy and that of your main competitors.

This is the lengthy part of our work because we go into great depth to find out what you and your competitors are doing right and wrong online and offline, and then we add our own ideas and experience to put you in a much stronger position than your competitors.

This work creates a substantial amount of material that we use to create a workshop for us to discuss our findings with you.

We deliver a workshop to you (typically, half a day) that goes into a lot of detail about where your opportunities are to evolve your customer focus strategy so that it is way ahead of your competitors - especially online. On the basis of this workshop we create an action plan.

The action plan will provide you with a combination of immediate and longer-term return on investment. Most of our immediate recommendations can be implemented without delay and will cost you nothing except a few web site changes. The main priority of Focust is to ensure that your investment in our services is repaid both financially and in terms of your customer gain and retention. Therefore you have the reassurance of our guarantee.

Our participation doesn't stop there because as part of the £450 fee that covers Steps 3 and 4, we are constantly available to help you implement the action plan to maximum effect.

But the process doesn't have to stop there. We develop the best results for our clients by getting very close to their businesses so that we can develop further customer focus strategies to ensure you stay ahead of your competition. Therefore we offer you the opportunity of continuing to use our services on a monthly basis. This is also a no-risk option for you because we guarantee that our monthly fee of £220 is more than recouped by the ongoing work we do for you. Usually that just entails our strategic development bringing you a few more new customers. Our own future business success is based strongly on verbal recommendations so we do everything we can to ensure your customer focus develops effectively.

Clients can stop using our services at any time and if we, or our client, feel that services in any month haven't produced the expected results then there is no fee to pay.

....... Our guarantee >>